CRESSIDA PAYAVIS

I am a Creative Director with 25 years of experience building brands and leading creative across fashion, beauty, wellness, hospitality, and beyond. I’ve worked with both boutique and global agencies, leading teams and creative development from brand strategy and identity to campaigns spanning digital, social, experiential, and integrated platforms.
 

Drawing inspiration from my experience across varied categories and disciplines, I bring a fresh perspective. I challenge myself to create proprietary campaigns that are not only relevant in the moment, but have the flexibility to evolve with time. As an interdisciplinary designer, my experience across 2D, 3D, motion, social, and user experience allows me to think holistically about how a brand comes to life.
 

I believe strong creative starts with strategic thinking and compelling storytelling. I identify a unique opportunity within a brand and translate it into a clear creative vision. I then lead teams to bring that vision to life, with the goal of delivering distinctive, relevant work that makes a lasting impact.