CRESSIDA PAYAVIS

I have more than 18 years of creative experience in the fashion, beauty, health & wellness, real estate, and hospitality industries. Working with a wide range of clients, at both boutique and global agencies, I have led creative teams from concept through production on branding, advertising, digital, packaging, retail and social media projects.

 

Drawing inspiration from my experience in varied categories, I bring fresh perspectives to the brands I work on. I challenge myself to create proprietary campaigns that have the power to evolve and grow with time. As an interdisciplinary designer, my experience in 2D, 3D, motion, social, and user experience fuels my ability to effectively amplify brands using a cohesive 360-degree approach.

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My client list includes Vera Wang, Michael Kors, Swarovski, Condé Nast, Via Spiga, P&G, Brookfield Properties, Boston Properties, Greystar and Witkoff.