Cressida Payavis is a creative director with more than 15 years of experience in NYC. Working with agencies big and small, she has perfected her skills as an interdisciplinary designer, thinking in 2D, 3D, motion, social and user experience. She has worked on a diverse array of brands including Alex and Ani, Condé Nast, Lane Bryant, Michael Kors, Swarovski, Via Spiga and Vera Wang. Using a 360 degree approach to create proprietary campaigns, Cressida is known for developing living and breathing systems that have the power to change and grow with time.